Video Insights

IBM Video Insights

A Video Insight is a stand alone IDC branded, Web-based multimedia deliverable featuring analyst video and accompanying IDC branded slides. Video Insights are adapted from independently published IDC research for discussions that are technology, market, or trend focused without specific discussions of vendors or products.

Video Insights offer you the opportunity to co-brand with your logo identified as the “Brought to you by” or “Sponsored by” vendor.

IBM leveraged IDC Video Insights for use in a program that included a topic-focused microsite to education their audience. The Video Insights provided third-party insights into trends and challenges in specific technology topic areas of interest to IBM’s audience.

  View Richard Villars Video Insight
  View Vernon Turner Video Insight
  View Sandra Rogers Video Insight

An IDC-branded multimedia browser-based tool that delivers a market overview in mixed media format (e.g., data, bullets, analyst quotes, audio, video, graphics). Provides audience-essential data, based on published research, and analyst commentary on want-to-know and need-to-know market considerations.

iViews are adapted from independently published IDC research providing technology-, market-, or trend-focused information without specific discussions of vendors or products.
iViews may also be adapted from sponsored content such as white papers.

IDC develops the iView with the most relevant information adapted from the sponsored content. Product and vendor mentions may be include in text-based sections of the iView as relevant and provides that the full context can be conveyed, at the discretion of IDC.

iViews offer the opportunity to co-brand with your logo identified as the “Brought to you by” or “Sponsored by” vendor.

IBM iView

IDC adapted recent findings from independently published research into an iView for IBM to education their audience on the topic of single point of contact for IT support services.

  View IBM iView

Toshiba iView

IDC adapted independently published research into an iView to provide a third-party analyst perspective on the trend in the marketplace for durable notebooks. The iView was one of several elements in a program promoting a new product launch.

  View Toshiba iView

Webex iView

IDC adapted independently published research plus custom interviews with WebEx’s clients into an iView, to educate WebEx’s audience on the benefits of using web conferencing to deploy and train on new enterprise applications.

  View Webex iView

Custom Interactive Solutions

Data Center of the Future

IDC adapted independently published research into an interactive, multimedia tool, providing a virtual tour of the datacenter and highlighting how datacenter technologies play in the layers of the datacenter as well as recommended approached for utilizing datacenter technologies to meet specific business-driven objectives such as consolidation, business continuity, and disaster recovery.

Interactive solutions explain complex concepts in a visual environment utilizing independent IDC research coupled with animation and audio/video mediums. These tools can be used by your sales force or on your web site; they can be self-navigating or demo driven. Leverage the power of visual education and awareness building with interactive solutions.

  View Data Center of the Future

IDC Podcast

Podcast Samples

An IDC Podcast…. Short, to the point IDC commentary on a specific topic of interest. Delivered in a compelling Web 2.0 medium!

  View the IDC Podcast Sampler